Google controls the world...

There’s a saying by the founder of Unilever: "Half my advertising is wasted but I don't know which half". Nowadays targeted advertising is much more developed than in the era of the old media. Google is a good example of an enabler for this change. We can start thinking about the great amount of information that this company is able to handle: tastes and preferences of users, purchasing habits… So Google has the key to a much more predictable and useful marketing.

But Google ‘domination’ is not only that it is the world’s main info controller, the plans stated in the wall inside its Palo Alto offices clearly state that they plan to expand their tentacles even to the moon. In that way they’re switching from the digital world that made them almost mythical, to the analog ‘real’ world… Do you fear anything?