Friday, June 15, 2007

Get a (virtual) life

Have you ever played to the Sims? Well, it’s a not so accurate comparison but it’s maybe the most similar one. Because Second Life is a virtual world, but online and with thousands of users living at the same time and interacting 24x7. I started ‘testing’ it some days ago and last week we had the opportunity of having a meeting inside the amphitheatre created by my business school, Instituto de Empresa. We were discussing the opportunities for virtual learning inside Second Life, but we realized that the application has still room for improvement, but great possibilities.

Another interesting phenomenon inside Second Life is the business created around them. Big companies and multinationals have created spaces inside Second Life, creating brand awareness. The first initiative within Spain has been Novatierra, which provides rooms and spaces for private companies to hold meetings inside Second Life. And more to come… How do you see this evolving…?

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