The lords of the media

The concept of 'prosumer' joins in the same person the consumers with the producers of content. Users are today being the producers of content for free, and then it's indexed, classified and broadcasted by lots of sites widespread around the world. Each time advertising is more targeted and internet companies knor more about the users and their consumer habits. This video also bets for the concentration of the industry where there will be a few big players.

There are others futuristic scenarios on the web that try to anticipate how the mid-term future is going to be. They also predict the big players will unite their power to create the owners of the information and the future media...