Neutrality or Net-reality

The debate is already burning in the internet world. Telecom operators are already asking to charge more to customer’s whose use of their network is intensive. Today peer to peer file sharing, content downloads, etc. are loading the networks with high traffic volumes. This issue is known as Net Neutrality.

So operators claim that companies such us Google, Yahoo, eBay, Amazon, etc. are making business from internet use that is allowed by their networks. Actually it’s clear that the operators make networks and connectivity possible, but they already get paid for it. And contents, which give the value to the networks, are provided by groups like the mentioned ones before. What is the best solution to this dilemma?

Also, this can be related to the idea of free content and services within internet. We’re used to have free email, free instant messaging, free voice calls over IP, etc. This is making people getting used to no cost as well as is one of the keys of the success of the internet. How can business get done then, will users become keener to pay for high value web services?