DVB-H (Digital Video Broadcasting – Hanheld, there’s for example another version for Satellite) is a technology that enables efficient video transmission over the air. It uses IPDC (IP Datacasting). The idea is to offer a common standard and provide a useful harmonisation for the deployment of the mobile operators. The technology can be integrated in networks such as UMTS. Video streaming is one of the most characteristic services that 3G networks can offer. The possibilities are quite varied and after the recent success of web initiatives like YouTube, we could say it’s a promising service. Now we should think about the revenue model for it. Users download video for free on the internet, and the industry is already talking about profitable advertising. Mobile video will have to differentiate to offer high quality content anywhere. And how is going to be the acceptance for this offer?
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