The lords of the media

The concept of 'prosumer' joins in the same person the consumers with the producers of content. Users are today being the producers of content for free, and then it's indexed, classified and broadcasted by lots of sites widespread around the world. Each time advertising is more targeted and internet companies knor more about the users and their consumer habits. This video also bets for the concentration of the industry where there will be a few big players.

There are others futuristic scenarios on the web that try to anticipate how the mid-term future is going to be. They also predict the big players will unite their power to create the owners of the information and the future media...

Today's library of Alexandria

One of the biggest undertakings of Google is to digitize the books and documents from the most important libraries around the world. This is in accordance with their vision of organizing all the information in the world and making it accessible. Today, only 15 % of the information worldwide is available on the internet, less than what you expected?

The application behind this is called “Google Book Search”. However this is a huge task and not free of complications. Imagine taking ancient printings and manage to scan and convert them into digital documents. But this is also an initiative that aims to give people in less developed countries the possibility to accede to information that maybe otherwise couldn’t because they don’t have a library close to them. And with a computer and a click, you can do it now. But you may think: how Google does business out of this, and are they entering traditional book sellers business? More than that, they’re re-directing traffic to their sites and all this is just quite aligned with their vision stated above. What is next for Google?